A US congressional hearing this week revealed new information about how the Silicon Valley e-cigarette company Juul marketed its addictive vapes to children and teenagers, helping spark a youth vaping epidemic. Juul, which is now part-owned by the cigarette company Altria, paid schools and summer camps tens of thousands of dollars to give presentations to students, according to documents made public as part of the House subcomittee hearing. The hearing's testimony included claims that Juul representatives once told teens the company's vapes were "totally safe. Researchers previously found strong evidence that Juul marketed its sleek flavored devices to teens. That contributed to a youth vaping epidemic that has left more than a million new young people hooked on e-cigarettes, according to US health officials, who've since launched a crackdown on vaping.
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E-Cigarette Ads Target Millions of Kids, CDC Says
What is the impact of advertising on kids?
When non-smoking teens see ads for e-cigarettes, and are curious about the products advertised, perhaps even identifying with a favorite brand, they might also be more susceptible to taking up cigarettes, a new study finds. For the study, researchers showed a nationally representative sample of 10, U. Overall, the teens were more receptive to ads for e-cigarettes than other products and television ads were most likely to prompt brand recall. Big U.
Alcohol, Tobacco Products Aimed At Teens?
The Food and Drug Administration launched an ad campaign Tuesday aimed at scaring teenagers away from vaping using snark and special effects. The message: e-cigarettes deliver nicotine to addict you, and toxins that could have unexpected health effects. The FDA and other health agencies also took a strong stand on where they come down on e-cigarettes, calling them a tobacco product. Last week, the FDA called e-cigarette use among teen an epidemic, and gave the five major makers two months to come up with a plan for keeping their products out of the hands of teens. The FDA also threatened to ban flavored vape products, saying that flavors such as mango and bubble gum were clearly aimed at hooking teens.
Our goal is to keep "The Real Cost" campaign an authentic and effective youth tobacco prevention brand. By , 2. As many as 80 percent of middle and high school students do not perceive that regular use of e-cigarettes may pose a great risk of harm. Advertising and other prevention materials are delivered across a variety of channels, including:. High schools can expect to receive new posters in the mail between August 15th and September 30th,