Magda Kay 8 Comments. A couple of weeks ago I wrote about how humor is used in advertising to sell more. We will go in detail to understand how to use sex and marketing in synergy to boost the results of your next campaign. The fact that sex sells is not a recent invention. The earliest known use of sex in advertising dates back to , when Pearl Tobacco featured a naked maiden on the package cover. In fact, the first brands to enter this trend were: saloons, tonics, and tobacco.
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I like having sex. Sex, however, is a complicated subject. It's taboo. If you talk about it at the dinner table someone is bound to cough up their mashed potatoes or spit out their iced tea. Yet, last year in , PornHub saw
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This page has been accessed since 28 May For further readings, I suggest going to the Media and Communications Studies website. This chapter examines how advertising takes advantage of human biological and social evolution to use sex to sell products. Sex Appeal.